Do You Think Its Better For An Affiliate Program To..

Concentrate on 1 paysite or do you think sponsor programs that have multiple sites are better off in the long run?

The reason i ask is that im currently putting together a new affiliate program and i have a couple of choices to make in the next few days, if i want to have a limited amount of sites (6 at most) or if i want to take the same route i took with Condom Cash and offer a wide reach of niches.

I just wondered what you folks thought, ive seen how profitable going the 'wide reach' route has been but im curious to know if just offering a handfull of niche specific sites would be better than trying to target a wider range of gay niche tastes?

What do you folks think?

Regards,

Lee

I suspect it is to your advantage to offer the wide range of niches. Say your affiliate signs up with you for only one niche, but later decides to try another niche you just happen to offer, then you've increased the chances that the affiliate will use your site for the niche. Affiliate advantages are time saved by not searching for a new sponsor and revenue will be included in payment program threshold.

I guess it depends on what your ultimate goals are.

We concentrate just on the Fratmen brand. We have Fratmen.com where we sell the DVDs, Fratmen.TV which is the on-line version and Fratpad.com where the guys live and do live shows all day.

We take the content we shoot and use it in lots of different places.. we have a feed, we're getting into hotels and cable pay-per-view, we have our stuff in VOD theaters, we have DVDs in stores, greeting cards, posters, calendars, fridge magnets and beanie caps. I'm looking into a line of Fratmen altar candles.

There's a lot of ways of making money off original content, so if you're into producing (good) original content... focusing just onone brand probably makes sense.

If you're not a content producer and don't plan on making money off your content for years to come... it probably makes more sense to have 25 different sites to reach as many people as possible.

Quote:

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Originally Posted by Jasun

There's a lot of ways of making money off original content, so if you're into producing (good) original content... focusing just on one brand probably makes sense.

If you're not a content producer and don't plan on making money off your content for years to come... it probably makes more sense to have 25 different sites to reach as many people as possible.

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Very wise advice. I couldn't have said it better.