Most people care about the bottom line. Period.

When you talk about ethics, you need to talk about ethics to both other webmasters and customers. Some do one better than the other.

Just look at Jasun's post earlier where he mentioned most people take the $5 more non recurring option and join again. Is this ethically right to the affiliate who sent the member? You mentioned shaving. This is worse than shaving, yet the company is probably not even aware to many it is ethically wrong. Now my ethics maybe different than others as you stated.