Thanks for your input.

Actuallly, to me, the 2257 laws seemed most simplistic and easiest to handle. The text of the law itself is fairly simple, as are the record keeping requirements. Is this just my naivete and am I missing something? Custodianship is also something easy, since we will keep and maintain all our records.

So if the retainage of first-time subscribers falls in between 30-70%, the dropoff would be the inverse I suppose. Do many of you find the model of prepaying 2 or three months as the first payment of a recurring signup a bad or good business idea?

Has anyone ever used the idea of charter membership to boost initial sales? With success?

Would you recommend a good cascading program? And does your figure of 11% represent that increase from one processor declinging the transaction while the other retains the sale?

Thanks. =)