Granted the sites are totally different.

Probably wouldn't have been a bad idea to check with Jake himself to make sure he was cool with it. He might be interested in marketing together like you're his naughty nephew.

Or he might sue you. With a good enough lawyer, he could conceivably win.

I know that if someone was to make a site called Frat-Men.com, we'd hit the roof and call our lawyer.

Of course, Jake is a lot nicer than us.

That being said... it's not even the business side of it all.. it's the consumer end I'd be worried about too. YOU may think that nobody is going to get you and jake confused... but trust me, the end users will.