I'm glad to see that a number of people in here mention checking out the members' areas of sites themselves and making sure they're not sending their surfers anywhere crappy.

I always wonder why so many affiliates go for the (not so) quick and (not so) easy buck with big PPS signups just because that large number sucks them in without considering what they're doing to their longterm ability to generate revenue.

If you're sending your surfers to sites jampacked full of exit consoles, upsells, cross promos, 3rd party sponsors, etc etc etc; sites that have a business model that rests upon getting that one initial signup and then either diverting the surfer somewhere else or not caring if they retain (for example, having a super-high signup rate because they know they have to get all that money right away because that person will never rebill or even return), you're turning your own surfers in to people that might never again trust a link you try and send them through.

It is so key to develop and maintain an ever-increasing and robust number of returning, bookmarking, loyal surfers. Rather than constantly having to find fresh surfers. It's as true for paysites and sponsors as it is for affiliates.

So if you are sending your loyal surfers to sites they find do indeed give them what they wanted and what they were promised, and that sponsor works to retain that individual as a rebilling member, everyone wins.

"High Conversion!!!"
"Huge Payouts on Trials!!!"
"$XX PPS!!!"

... hrm... all that is well and good. But what about the content?