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Thread: Are Partner programs dying?

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  1. #1
    Richard Craver
    Guest
    i've always despised partnership programs....mostly for philosophical reasons(and experience )

    When designing free/avs sites for affiliate programs I've always thought it's my job to bring the customer to the door. Period. End of story.

    After that it's the site owner's job to make the sale. His site, his risk.

    It's like TV advertising. The TV program delivers the audience. It's then up to advertiser to make the sale. You don't see advertisers offering partnerships, do you?

    Partnership programs mean that the affiliate is sharing that risk. Who knows if the owner is going to drop dead, take a flier or whatever.


  2. #2
    chick with a bass basschick's Avatar
    Join Date
    Nov 2003
    Posts
    7,922
    interesting take since i've made over $60 per member on one revshare program and over $90 on another. me, i like revshare if the webmaster drops dead, ccbill will probably pay us for at least another month *LOL*


  3. #3
    d@sexinc
    Guest
    Good discussion for sure. We over here at Sexinc.com are facing the issue of what happens when you relaunch a program that has sites and domains in it that date back to 1996, particularily Chisel.com. Hell, we've got members that go back a few years still rebilling! Can't complain about that!
    Now, of course, these sites and domains have been updated, new content, designs, etc, and are proven sites to convert and retain, but I think we're in a unique position where we know we have sites that do well as far as our own in house traffic (type in, SE, etc), and we have a few affiliates (review sites mostly) so far since our Sexinc.com relaunch a month ago that are averaging under 1:100, but we're really itching to see what a strong affiliate with a good source of qualified traffic can do with our program.
    Anyone have any experience with the issue of older, well established domains, but in a new affiliate program?

    Dave


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