We send out hundreds and hundreds of thousands of uniques to affiliates each month which I think kind of gives a macro view of the gay affiliate side of the business. I was trying to think of a way to share my data without giving out anything propriatary. So what I'm left with is something that I'm not sure will help anyone of you or not but I thought I would try to share with you the trending we have experienced this year.

Jan 1:156
Feb 1:156 - Traffic -1.13%
Mar 1:211 - Traffic +74.74%
Apr 1:197 - Traffic +5.97%
May 1:154 - Traffic +11.98%
Jun 1:184 - Traffic -5.86%
Jul 1:168 - Traffic -4.56%
Aug 1:176 - Traffic +.28%
Sep 1:166 - Traffic -1.3%
Oct 1:165 - Traffic +11%
Nov 1:165 - Traffic +7.23%

There is some flucuation in conversions, but not a lot. Conversions in Sept through today is about as consistent as you can get and traffic is up.

You can see there was a bit of a summer slowdown in June and July as far as traffic is concerned, but not enough to offset the gains in April and May.

September was off but part of that small decrease is because it has 1 less day then the month before it. November, on the other hand, has 1 less day than October, but based on the month so far I'm still expecting a gain of 7.23% over October.

Like I said, I'm not sure if this really helps anyone out there or not, but I think it shows that while traffic flucuates, the conversions (especially in these last few months) are amazingly consistent. Traffic is also picking up going into the winter which is consistent with my data going all the way back to 1998. We have always done better as it gets cold outside and the days get shorter in the Northern hemisphere. I hope that if I were to share data at the end of January it would continue to reflect that this coming year as well.

We send hits to over 150 different programs so its a wide mix of billers and types of content. That's why I think of it as a kind of macro view of things... at least on the gay side of the equation. Then again, maybe there are so many other factors that might numbers really don't mean anything to someone else. Anyway, I hope someone can get something useful out of this.