Quote Originally Posted by tigermom View Post
I've just posted something on another board, which is relevant to this thread as well, so I thought I'd repost here. The other thread was started over the fact that 20 new sponsors have opened their gates over the past weekend. It's addressing the phenomenon that so many people seem to think that a viable business model is buying tons of content, setting up a group of paysites (non-exclusive content on all), and launching an affiliate program with those, hoping to eventually make a buck with having lots of affiliates to promote them.
Ive been following that thread over on NetPond (until Paul chimed in) also and i have to say, in my opinion, the fact that people are opening up affiliate programs hand over fist isnt the problem in any way, shape, or form.

The problem is that these programs are never going to be heard of again, and ultimately, they will fail.

The reason? Because a lot of these revshare program owners think they can open a program, make a post or two on the boards, offer FHGs, free sites, banners, blogs, etc etc and affiliates will promote them, thus contributing to what we're discussing here. It has become a staple of programs to do whatever their affiliates ask of them, to the point where now, if you launch a program without FHGs, nobody is going to promote you.

The other problem these programs are going to start seeing in the next few days is that if they dont have their own stable base of webmaster traffic, even if they offer affiliates the moon on a stick, they are still going to fail, because they are competing with the other 1000 affiliate programs offering the moon on a stick, in the same pool of affiliates.

There is a reason it took me 6 years to start my own affiliate program, i was more interested in laying the foundation of having a 'base' of potential affiliates, in a closed envirment to market the program to, something that almost every program that launches doesnt have.

In all honesty, if i had launched Condom Cash and not owned the largest gay marketing resource, it would have closed down within a month or two of launch because i wouldnt have been able to get affiliates other than the ones wanting PPS, free hosted promo out the wazoo, etc etc.

Regards,

Lee