Lee,

Some good comments.
Some remarks:
The straight business is about 8* the size of the gay market.
As a direct result of this straight oriented companies tend to have more staff/sales reps.
We never targeted to this group of people: ceo's and owners is what we're looking for.
Problem with events with too many people results in what you mentioned yourself: too much sales crap.
Cut the sales crap and now you have an owner talking to an owner. No way to back out from a deal here. I've been in too many situations myself where you come back from a show with '5 deals' but end of day they fall apart because sales rep doesn't follow up or doesn't get permission to carry through the deal.

Klixxx has been marketing to and with gay communities for a few years. I believe we where one of the first magazines to cross over from straight to gay which brings me back to one of my questions in my first post: why so little cross over in general?

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