Quote Originally Posted by wnc View Post
As many wrote above, the trial is "converted" in the first month. A pay site should have 50-70% converted from trial to full membership.

Now we are talking about the second month billing, the rebill. It seems that three months is an industry standard, and those that rebill for four plus months are the gold that is sought.

Do not fret trying to come up with a formula until your paysite has a longer history with numbers to crunch.
I have another question regarding the 'industry standard'. How is it possible to have such high retention and trial-to-conversion ratios in the scenario where short trials are not offered and 50% of new members are already choosing non-recurring options. That immediately skews my figures. :uhoh: