Quote Originally Posted by Xstr8guy View Post
How is it possible to have such high retention and trial-to-conversion ratios in the scenario where short trials are not offered and 50% of new members are already choosing non-recurring options.
Because the members joining on the recurring basis are already sold on the content to be found inside the site, if the members area delivers what is promised, you have a very good chance of keeping members rebilling for months.

Of course, the 'retention' figures being given in your scenario arent a true representation of the site since the accuracy of those figures is already cut in half. The figures are a crapshoot.

Again, from a programs perspective, another reason NOT to offer non-recurring memberships, your figures will automatically be scewed from the get go because you dont have a true representation of all the rebill data.

Regards,

Lee