Last year we spent about $15,000 on the show (Booth, models, hotels, airfare, etc.) and we picked up at least $150,000+ in new business from new people we met and new deals we made.

This year we spent almost $25,000 and I expect to pick up at least $250,00+ in new business from our presence. We always meet at least 2 or 3 new people/companies that lead to new and additional business for us.

We also got alot of press and marketing from the exposure. It's one of those things that you either "do it and do it big" or don't bother doing it at all. A 10x10 booth with no fanfare is not worth the time and energy.

For a smaller web-based gay studio I would not suggest a booth, but I would suggest attending to see what everyone else is doing and to schmooze. For companies with worldwide multiple distribution channels, both online and offline, you really need to have a presence at the show.

When you are one of the bigger brands in the market you have to have a presence at these shows. Could you imagine Mercedes or BMW not showing up at the big Auto shows? It's part political, part big picture branding and part "whose got the biggest dick" showmanship. It's all part of the game. ;-)