It's a fantastic idea. If i had one major criticism, it would be the background. It's a very honest, to-the-point PSA and I like the "honesty" of being at a desk in an office-like setting, but at the same time it also looks cold and a bit uninteresting. Maybe if, for example, you did it with Jesse sitting on the edge of a bed.. it's attention-catching (hot boy on bed) and relevant to the message...

$0.02