Arrgh.

Tony, as I've said many times before, I respect you on many levels. I don't share your viewpoint, but I defend your right to hold it. From what I've heard, I think that you guys probably are among the best of the bareback companies in many ways.

PSAs can serve many purposes. Anti-smoking ones encourage people not to smoke; safe sex ones can encourage safe sex in every way, including encouraging people to buy safer sex porn instead of unsafe sex porn. It's simply our expression of our viewpoint, which as I said at the beginning, I realize is in conflict with the viewpoint of others in the GWW community whom I respect.

As far as the effectiveness of the PSA, if it has no effect, then there should be no concern among the companies that produce bareback content. We don't have any illusion that one little PSA is going to suddenly change the habits of millions of porn buyers... but perhaps it will make a few people think... about their own safety, about the risks of various unsafe behaviors, about what it means when they are watching porn that's produced in a way that puts someone else (the models) at risk.

We have quite a few customers that ask if we sell bareback the first time they call us, and we usually take the time to explain why we don't produce it. Often, they tell us they had never thought about the risks facing the people performing in the videos. Of course, it doesn't mean they will stop buying bareback content, but it is an opportunity to educate.

It's not my place to ban anything. Thus far, we have chosen not to sell or promote any bareback titles on our online DVD store (and I know we lose a ton of sales because of it), but that's our choice... there are stores that only promote bareback and not condom product, and that's OK too.

While I'd be delighted to see a world where there's no demand for porn featuring unsafe sex and therefore no one produced it (as well as a world where everyone treated each other as they'd want to be treated), I would, at the same time, stand up for your right to produce it if someone tried to ban it on censorship or obscenity grounds, because as soon as we allow any sort of restriction on speech, it's a dangerous precedent.

And as for the other messages, absolutely yes... they are all very important, and we intend to produce a series of PSAs on a variety of topics, many of which are very personal to some of our models who have volunteered to participate in the production.

The PSA I posted is just that - a PSA. Not supposed to have links to our sites on it, as I've already said 3 times above. There is another version of this that is, in fact, promoting one of Jesse's titles, but that one is for different uses and purposes and is designed to promote our safer sex product. The PSA is simply designed to make people think... and I've gotten a ton of excellent suggestions that will, I think, vastly improve the next one's ability to accomplish that goal.