I can't really speak for Mark, but as a fellow San Franciscan who got to live through the early days of the epidemic - and watch as her young beautiful friends withered and died - I am appalled that any gay-postive company would shoot bareback - ever - at all.

I don't give a rats behind how much money is in it. Its wrong. Its immoral. It sends the message to young men that the epidemic is over, and regardless of the amount spent on AIDS education, when you are 20 years old mortality is an impossibility.

Part of a positive sexual lifestyle is condom use if you are not in a committed relationship. So, eroticise the damn condoms already. I'm a little bit tired of my friends being diagnosed with HIV, a disease which we KNOW is preventable.

Yeah yeah - I know - you aren't your brothers keeper. We hear that from the same companies who manufacture transfatty acids, pollute the enviroment, and put dangerous chemicals in our food supply for money.

I expect better from this community.