Chad told us that without question, ALL clips (including previews) need to have a 2257 notice. For that matter, flyers, postcards and ads containing explicit content do also.

One of our concerns is with the use by affiliates or, for that matter, outright theft of our content. If somebody sticks up one of our clips somewhere and there's no link to 2257, we don't want any question that we've complied. If the 2257 notice is only on the HTML page and not on the clip itself, it could be argued that we haven't properly identified the content.

While it might be overly conservative, there's pretty much no downside to it, and our movie galleries seem to convert extremely well for our affiliates with the 2257 notices included in them, so I don't think there's any reason at all not to include the notices.