"differences between straight sites/programs and gay? "

A very interesting question Corvett. On the billing side of the business, you see a trend of longer recurring with gay sites.

Since 1998 I have only dealt with gay sites. Years ago I had a thought I should also market to "the 90%", but felt that I was unable to determine the proper attractiveness of women to create a viable site.

You also wrote that stats appears to show that a typical gay buyer may have several memberships within a one month period. I think that relates directly to Basschick's comment.

Since having reviewed a few sites, I am now getting a quick sense via the tour if is is gay-owned, straight-owned or what I call "boringly-owned" (whereby a person tosses together limited content and feeds and waits for suckers and the eventual chargebacks).

There does seem to be a difference in the thoughtful content quality and presentation in the three groups mentioned. It is my personal belief that Gay webmasters tend to offer a site they personally would wish to visit, offering the various features and customer service that retains.