You know, a lot of companies that in the past few years have solely focused on 'online branding' are now starting to venture offline more and more and at the same time, a lot of companies who have predominantly focused on 'offline branding' are now starting to venture towards more traditional online internet branding.

In Phoenix there was a lot of talk from several of the straight programs with gay properties about how to successfully infiltrate the offline gay community, pride events, etc because they were finding it hard to get their gay properties branded to the online gay community.

In terms of best branded, are talking about programs, sites or both because there is a difference also, are you talking about branding to surfers, or affiliates because again, there is a difference.

Regards,

Lee