Windows DRM is still kludgy, no matter how well the front end and back end interfaces are implemented.

Unless I'm mistaken, the CCBill solution can only detect usage to the extent the DRM remains unbroken, because the way it tracks is by hits to the licensing server that unlocks the scene for viewing.

The Digimarc technology actually watermarks the content itself invisibly, and is capable of providing an individual serial number for each version of the content downloaded. The watermark is durable and can survive resizing, transcoding, and nearly all modifications to the video stream, which means that even if someone breaks the encoding so that the licensing server no longer needs to be contacted, if I find the unrestricted video somewhere, I can read the invisible watermark, decode the serial number, and figure out who shared the video.

That is light years ahead of the existing Windows Media DRM technology.

Mind you, it won't in itself prevent piracy, it isn't intended to do that... but it will trace piracy to its source and make it possible for members to be put on notice that if they share stolen files, they will be caught and prosecuted (or at least have civil action taken.)

We have been using the Digimarc watermarking technology for several years to add an invisible "adult content" watermark to our stills, scaps, and tour images. We don't track the still content individually as of yet, but if we decided to do that with video, it would be a cinch to add that technology to the stills as well.