You should suggest to him to post his opinions as somebody who doesnt know whats going on.
May sound stupid, but sometimes when you "know" .. or "think" you do, you miss things.
I think it would be great to get more comments around here from a less business related person.
Another point, if he doesnt understand, he could contribute to the threads by asking questions that may help him understandIm sure most people here are happy to help anyone with questions.
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