Well for a start, you tell the surfer that its exclusive content... When it isnt.

Thats probably a big reason why your signups arent good, dont forget, surfers arent dumb (for the most part) they know if content is exclusive or not.

If you're gonna lie to them on the tour.. What are you gonna do to them once they are inside the members area and you have their CC info?

Regards,

Lee