works very well for them? how could that be? virtually every guy who joins for that price would have joined for $24.95 non reucrring - and most would have joined recurring, leaving at least a few rebills from the sales.
your friends are exactly the kind of newbs i'm talking about. they won't get as many affilaites, because who really wants half of $10.95? and as far as the rest, i and several other webmasters i know have tsted it extremely and virtually every one of those guys would have joined for a full month for more. the very few who wouldn't are offset by the additional price of the sale so that every single site i've seen do this makes more money by doing nothing except removing that trial.
we don't run non recurring trials, so i'm not sure what the intention behind the idea is.
i think they are trying to make it via larger volume of signups, as well as members' area upsells, and also getting the customer to come back as a recurring member after their initial membership is over.
the customer is not offered a trial membership option when they return to the site at a later time.
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