they won't have a larger volume of signups - i tested this on my own sites and on the sites of 6 other programs. in every case, it simply meant less money.

Quote Originally Posted by haganxy View Post
we don't run non recurring trials, so i'm not sure what the intention behind the idea is.

i think they are trying to make it via larger volume of signups, as well as members' area upsells, and also getting the customer to come back as a recurring member after their initial membership is over.

the customer is not offered a trial membership option when they return to the site at a later time.