Quote Originally Posted by Alex_Manifest_M View Post
How does I-tunes do it so well?
iTunes, in reality, cant be compared to normal 'content' because they have 1 primary advantage over everyone else publishing content, either on the web, dvd, cd, etc, they have a HUGE captive audience plus they are one of maybe 2-3 sites legally selling said 'content'.

The one thing i really like about the iTunes business model is that it actually worked for the music industry in making songs and movies available to everyone at a relatively cheap price, most songs are available for download and can be used on 5 machines when purchased from iTunes at $1 a pop, most movies can be downloaded and used on 5 machines for $10 a pop, both of those price points are considerably cheaper than buying a single or album or new release DVD.

Right now, the current PPV business model we have is heading in the right direction but it still falls short, as the movies cant be 'saved' on the users computer... Again, a big issue with DRM abuse by the content distributors.

DRM in and if itself could have been a great marketing tool, unfortunately it got abused by companies to the point where its never going to become a positive thing in the eyes of the surfer.

DRM should be used to allow a surfer/member to download a movie and keep it, so long as the DRM data packet remains on that users PC, even after they have cancelled their membership, instead, the second a membership to any of the sites utilizing DRM is cancelled, the content becomes unusable.... About as far away from the iTunes business model as we could possibly get LOL

Regards,

Lee