Quote Originally Posted by Alex_Manifest_M View Post
That is the big problem. They are not the same thing.
You are right they arent, but to the people that matter, the surfers, they ARE the same thing in their minds, they dont differeciate between 'renting' and 'purchasing'.

A surfer expects to go to a porn site and download ALL of the members area content for $30.... Because that is what they are told they can do when they join 'download billions of images and movies'. They arent told 'download billions of images and movies and as soon as you cancel they become unusable'.

A surfer expects to go to iTunes and pay $1 for 1 song. Thats just what they get.. One song.

We need to adapt our business practices to start getting the surfer in the mindset that porn site members areas are no different to iTunes but we arent going to be able to do that so long as they keep getting screwed with DRM that cancels the usability of the content the second their membership ends.

Regards,

Lee