We still sell the first film we made over 12 years ago every single day! If the customer hasn't seen it before, then it's new to them! Don't discount the value of high quality older content!

Obviously, we don't sell as many copies as new releases, but the library of titles adds up quite substantially!

A good example of the "Disney" model of re-packging is our re-branding and re-release of the older MSR titles we bought. When we bought MSR several years ago, we sold out the remaining inventory and pulled the titles from the market. We waited about 2 years and then re-branded them under our Manplay brand and re-released them as double packs. We are selling the shit out of them! To most customers they are new titles as they never saw them when they were first released by MSR.

Good content is good content and can always sell. You just have to figure out how to breath new life into it.