Quote Originally Posted by rkobcan View Post
... If I am canceling it's either because I didn't have the time or no longer was interested in the content I found there. Why would I continue to pay for something in which I am no longer interested?
Good point. We do see cancel discounts work, but we have seen more success with new content/site offers when a consumer goes to cancel.

If they are canceling because they are tired of the content, quite often they can be tempted to stay with new, alternate content/sites.