My understanding is that Condom Revolution was pulling down a couple million a year in sales through their tiny Orange County retail locations. I think there's a lot to be said for physical locations. Lots of people want to physically see and feel products before they buy them. We're all online, but essentially that puts us right next door to all of our competitors. We're vicious, so that's okay, but I wouldn't want to enter the market against us. That said, you basically have a little fiefdom over the surrounding physical area when you have a retail location. I think you just have to be tough enough to stick with it and fight off all the groups that want you to leave. Heck, you're in Pismo, look at Diamond Adult World. All those locations didn't open because they were unprofitable.
Good luck, and if you need anything kinky, just look me up. We wholesale all of that.