Send your movies to ALL of them.

If you were selling candy bars, you wouldn't waste time deciding whether to sell your candy bars at 7-11 or Quickie Mart. You'd just get them placed anywhere you could.

There are only a small handful of studios large enough to make special exclusivity deals with VOD providers. Otherwise, go for as much exposure as you can. Some will pay better than others, but every bit helps.

The real trick to making money in VOD is the ability to keep putting out new titles. Just like Blockbuster, the customers go right to New Releases first.