>>Mark Wolffe comes to mind.

Yes. I started jockbutt.com four years ago, and we rarely if ever have nudity. It's about jockstraps (duh) and fetishwear. that's just what I like, and I thought I'd give it a go.

But after a year of floundering with no real business plan, I was ready to close it because there just weren't a lot of signups. Fortunately I happened to shoot Mark Wolff, and we got into a business discussion about this type of site.

Mark bought in, and now handles all the business aspects of the site while I do the content. The site turned into quite a success, I'm happy to say.

Point is, you can be successful with non-nude sites like jockbutt. But you have to know what you are doing, like any other erotic site. The content has to be sharp, but it's really all about marketing.