1) This works for us.
2) If it is "crappy", it seems to be working for consumers since our DVD Sales are up 125% from last years margins.
3) Our new customers become repeat customers. A good 85-90% of our customers become repeat customers and return regularly and purchase from us at least once a month.
4) Sales average between $150.00 - $400.00 (That's a per-order figure). Just this past weekend we did just below $600.00 from 4 customers.
4) It is being cleaned up by our webmasters.
5) It works for us with the search engines.
So with all of this stated it appears to be impressive to our customers and I can back it up by the books.