I've changed my pricing to:

9.95 7 day trial, recurs @ $24.95 a month

$19.95 first month recurs @ $24.95 (billed as $5 off first month)

$34.95 for 2 months recurs @ same every two months.


I did this a few days ago and I've gotten a lot of trials, none of which have canceled so far, and I've maintained (the recent) normal sales for monthly memberships. It works well for me.