I see a lot of changes coming this year. Some good and some less than appealing. We, as an industry, have seen the foreshadowing of things to come in this last quarter of 2008.

The U.S. is going to continue to struggle financially and many of the smaller studios/companies that jumped on the porn wagon because they believed the myth that porn was recession proof and a quick easy buck, will disappear.

The smarter, not necessarily the larger, companies will market and advertise "outside the box". They will continue to not only offer unique, quality products but will "package" and sell them in new and consumer friendly manners.

NATS and MPA3 have made shaving and such unethical practices difficult if not impossible. Look for new scams/practices to appear as some companies "fight to maintain the lifestyle they've grown accustomed to".

The cost of advertising HAS to get back down to earth. The fees charged by some online and print publications for advertising in their space is astronomical. No one has that type of marketing budget anymore....not even Playboy!

The industry will continue to change as more and more cookie cutter sites fade out, leaving the quality sites to reap the rewards for their efforts.

More and more content producers/providers will become vigilant in searching out and stopping illegal tube content. Tube sites are here for a while, just like TGP sites a couple of years ago. We will learn to use them to our advantage the same as the TGP sites and many sites already have.

These are a few of my predictions.....but they are just my point of view. Many might argue differently and the fact of the matter is, we won't know the REAL outcome until this time next year!