No. I believe that while we are in the business to make money, it is inherently more profitable in the long-run to do it in a customer-friendly fashion PROVIDED you have an interest in following a set of ethics at all.

It's actually probably more cost-effective to become a spam lord and inundate everyone's e-mail boxes with tons of crap. Their idea is to make money as well, but they don't care if they're doing it in an unethical manner.

Fortunately, I believe that making a usable website that delivers what it promises is an inherently more profitable matter in the long run. Although I have to admit, as the owner of a website that reviews gay websites I do profit from the fact that there are "scruple-less" webmasters out there. If all websites presented themselves well, provided an accurate assessment of the contents inside, and delivered what was promised, the need for review sites would diminish greatly.

--Aaron