Squirt,
I disagree with the sentiment as well as the attitude of your post.
I've found the Titan crew to be very forthcoming with information, advice and suggestions, both in posts and in PMs. They have regularly advised webmasters of sites that are stealing content, discussed the problems inherent in going after tube sites and other infringers, provided a lot of helpful information for those of us considering going into the blu-ray marketplace, and offered to provide advice and assitance to anyone wanting to go after content infringers. I've never gotten even the slightest indication that they don't care about smaller producers.
I've always felt like Titan communicates about whom they've gone after about content infringement so the community will be aware of what's going on and who got sued. This is genuine news, and is useful to at least some of us. I'm sure it helps them reduce the infringement of their content by making it widely known that they sue, so I don't see anything wrong with that.
I can also understand that Titan might be reserved in which studios they work with initially on anti-piracy measures; there are literally hundreds of studios, and the vast majority of them sell maybe 200 to 500 units of a given title, or have only a few hundred members at most, so the level of content theft is going to be much lower than a title that sells 3,000 or 10,000 units, or a site with 2,000 or 10,000 members. Since the cost of going after infringement is high, it probably makes sense in the short term to focus on studios/programs that can afford to help finance going after infringers.
I don't know, but I doubt it's about being in or out of a clique, but a business decision that's trying to make the best use of limited resources.
And actually, I think that Titan has offered a very sensible suggestion to people considering entering into the physical product marketplace; stores, and distributors are right now very, very skittish about taking on any new studios because many *existing* studios, including some that have been around for 5 or 6 years, are either disappearing, missing release dates, or not releasing new titles at all.
Distributors and retailers put energy into marketing studios and creating demand for their product. It's difficult to get retailers to take product from new studios, and difficult to get customers to take a chance on a "no-name" studio when the price point of a disc is $30-50 or more at retail. And a distributor (and to lesser extent, a store) doesn't want to start marketing a studio with one or two titles because they simply don't know if there will be 2 or 20 or 300 releases after that... or whether the quality will be any good... or whether buyers will like the product. If so many existing studios are having trouble, it makes sense that new studios will have even more trouble.
So there are a lot of things going against a new studio launching a physical product line right now. I think the advice to start with membership sites or VOD is a very sensible one.
Bookmarks