Quote Originally Posted by jIgG View Post
I was looking at a rather large site, been around since late 90s, last night offering ad space for sale and their rule was only html link with no PHP or variables in it, and only 1 banner, no rotation. All that for a nice couple grand a month!
That's an anti-exploit artifact. It assumes you can count the traffic at your end without extra coding.

And a cp/inappropriate protection - they approve a banner, and dont have to worry you're gonna sneak an illegal or legally risky banner in on them.

There are reasons for most requirements of that type. There was a time when cheaters were the big risk, not competition from web 2.0, and mainstreamers.

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What, you mean changing the banner isn't testing?