My personal feelings towards exclusive content is that it should be exclusive to one company, within that one company it should be used as often as possible to generate a revenue stream, so if it is only used on 1 site, it isnt going to make as much money as if it is being used on 2 sites, etc.

The same is true when it comes to utilizing this content on DVD and VOD sites, if you are having exclusive content created, do not just use it on your own sites, leverage that content in to as many income streams as possible and once you have exhausted your own in-house revenue potentials with that content, offer it up for others to use via feeds, content stores, etc, etc...

So many programs shoot content just for 1 site and do not realize that they are not maximizing the return on that shooting cost to its utmost.

Regards,

Lee