Quote Originally Posted by Becky View Post
Internal traffic generation has become very important to me.
That's really the key. I think the industry has been misguided in thinking affiliate traffic is the only way to go. It's substituted, for many sponsors/paysites, real effort at their own traffic generation. Rather than build up their own traffic base, they just work on getting traffic from affiliates. It's put for this inflated perception of the value of forth. It was the cheap and easy way to do things, and ended up creating the idea that affiliates were the end all and be all and the only way to get traffic.

The hostility we've seen when challenging that paradigm is unbelievable, yet at the same time we know and couldn't possibly be more secure and confident that abandoning the dependence upon affiliates is the best way to go.

There is a huge difference between strategic partnerships with valuable affiliates and the indiscriminate recruitment of any and all affiliates by any and all means at any and all costs.