Welcome aboard Dr. Dick. This really is a friendly board and you can only find that out by contributing and getting to know the various personalties.Originally Posted by dr dick
I can't imagine selling our stuff for $8 wholesale. We would have been broke a long time ago.
As to the price points you set on your retail sales, never forget the concept of "perceived value". We have always prices our films retail) mostly at $64.95. After 8 years we are still doing it. Some retail stores we see selling them for $89.95.
We could just as easily sell then for $39.95 or $29.95 or even $19.95 but our feeling is that if we do, we are saying, that is all they are worth and we then place ourselves into the same category as all of the amateur producers of adult films who basically just fiddle around with a cheap camera and cheap editing program and give little thought to audio or lighting, etc.
That's just our opinion but in the marketplace YOU determine the value of the films FIRST. Then your customer will let you know if you are correct or not. If they sell well...and continue selling well, then obviously your customer agrees with you.
While our older titles don't sell as well as our newer titles, they still are strong sellers, and, I think, that after 8 years, we've only reduced the first few we made down to $54.95.
Again, welcome on board!
Bill
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