Well that obviously isnt the case with porn otherwise PPV/VOD wouldnt be as big as it is.
Yes, in the past people may have liked to own things, nowadays its just so much easier to download to own than buy to own, especially when we are talking about media products.
Why have shelves packed full of DVDs when you can have a device that is smaller than a DVD cover that contains the same 50+ DVD titles?
This goes back to the question why iTunes is so popular, because people nowadays want to own, but they dont want to own 'product' they want to own 'media'.
Regards,
Lee
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