Quote Originally Posted by Andyr View Post
Ok then another question, why do the adverts in their printed publication not work? Only reason I can think of offhand is the readers are just not interested, and that would mean it is going out to the wrong audiance, but how can it be?

Or maybe the adverts just do not fit in well with the articles, like putting an advert for toothpaste next to an article on "How dirty is your toilet cleaning brush!"
I think one reason they don't work is that in terms of advertising in the magazine, the magazine is a "freebie". In other words, it's given out free on racks in gay bars, bookstores, restaurants, etc. Many of the copies are glanced at and then thrown away. Some may make it home but I'm guessing that is a rather small amount. Being "free" signifies to many the worth of the magazine.

As for sponsoring events, i.e., parties at industry events such as Internext, you are "preaching to the choir".....the participants at the events tend to be other advertisers, webmasters or models who are there simply to party, not read the ads on the walls or in print.

Just MHO,

Bill